EL CATRIN | wine label
ROLE: Visual Designer, Art Direction, Illustrator
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INSPIRATION
Since the company was Mexican owned I wanted the label to have a made in Mexico vive. As reference I got Day of the Dead style artwork and wanted to mix it with bright water colors.
COLOR | FONT
THE PROCESS
I wanted the label to keep a hand drawn feel to it. I started on paper then digitized the work.
THE LABEL
