El CATRIN | Package Design

IzBeltran layout, lettering, packaging, print

EL CATRIN | wine label ROLE: Visual Designer, Art Direction, Illustrator Share this PostINSPIRATIONSince the company was Mexican owned I wanted the label to have a made in Mexico vive. As reference I got Day of the Dead style artwork and wanted to mix it with bright water colors. COLOR | FONTTHE PROCESSI wanted the label to keep a hand ... Read More

HAND LETTERING

IzBeltran layout, lettering, print

HANDLETTERINGLettering is my passion. I love everything about the anatomy of letters and the components that make up each character. Lettering has helped me understand layout and typography since both require the designer to pay close attention to negative space My lettering Instagram THANK YOURECENT  WORK#grid-1146 .tg-nav-color:not(.dots):not(.tg-dropdown-value):not(.tg-dropdown-title):hover,#grid-1146 .tg-nav-color:hover .tg-nav-color,#grid-1146 .tg-page-number.tg-page-current,#grid-1146 .tg-filter.tg-filter-active span{color:#ff6863}#grid-1146 .tg-filter:before,#grid-1146 .tg-filter.tg-filter-active:before{color:#444444}#grid-1146 .tg-dropdown-holder,#grid-1146 .tg-search-inner,#grid-1146 .tg-sorter-order{border:1px solid #C0C0C0}#grid-1146 .tg-search-clear,#grid-1146 ... Read More

POSTER DESIGN

IzBeltran layout, lettering, poster, print

POSTER DESIGNThis is a series of posters made by Ismael Beltran. I really enjoy making posters because its the entire designs process done expressly. I get to concept ideas, come with overall theme, figure out who my audience is, figure out how the audience will interact with it, and most importantly figure out what to do with negative space. La ... Read More

RC Photography | Branding

IzBeltran branding, layout, lettering, print

RACHAEL CONLEY PHOTOGRAPHY ROLE: VISUAL DESIGNER, ART DIRECTION BRIEF Rachael Conley is Seattle based fashion photographer. Her work is bold and very modern. I wanted to capture that in her logo and branding. I met with the client and got to know the look and feel that best fit her needs. She is also interested in video and wanted a mark ... Read More