SAUL OCAÑA PHOTOGRAPHY
ROLE: VISUAL DESIGNER, ART DIRECTION

BRIEF
Saul is a photographer from California. He is a street photographer who loves to capture the vibe of the city. He also loves to travel around the world and take pictures. He says every city is like a person with its own soul. The people of each city reflect that soul and mood, and that specific mood is what he loves to capture. We sat down and chatted about his passion and came up with an idea of what the logo should be. I wanted a mark that would reflect Saul an his photography style. The main look we were going for was simple and geometric. I expanded on his idea and figured out where it would go and how it will work for digital and print.