OCAÑA | Branding

IzBeltran branding, layout, print

SAUL OCAÑA PHOTOGRAPHY ROLE: VISUAL DESIGNER, ART DIRECTION BRIEF Saul is a photographer from California. He is a street photographer who loves to capture the vibe of the city. He also loves to travel around the world and take pictures. He says every city is like a person with its own soul. The people of each city reflect that soul and mood, ... Read More

Windows Phone | Mobile

IzBeltran app, branding, layout, print, ui/ux, web design

WINDOWS PHONE ROLE: VISUAL DESIGNER | DESIGN INTEGRATOR | TEMPLATE DESIGNER BRIEF While working at Microsoft I got to work with the Windows Phone team. My job was to create assets for decks and to create an InDesign template for this project. I worked directly with five of the Windows Phone design team leads to comp up user scenarios. I broke each ... Read More

Alas Consulting Group | Branding

IzBeltran branding, layout, print

ALAS CONSULTING GROUP ROLE: VISUAL DESIGNER, ART DIRECTION BRIEF Edrai Alas has his consulting group in Chicago, IL. He has been working in the area for a few years. He loves to help his community and is avidly looking to help where he can. Edrai has gotten notice in the area of Chicago that he is living in and wanted to update ... Read More

El CATRIN | Package Design

IzBeltran layout, lettering, packaging, print

EL CATRIN | wine label ROLE: Visual Designer, Art Direction, Illustrator Share this PostINSPIRATIONSince the company was Mexican owned I wanted the label to have a made in Mexico vive. As reference I got Day of the Dead style artwork and wanted to mix it with bright water colors. COLOR | FONTTHE PROCESSI wanted the label to keep a hand ... Read More

HAND LETTERING

IzBeltran layout, lettering, print

HANDLETTERINGLettering is my passion. I love everything about the anatomy of letters and the components that make up each character. Lettering has helped me understand layout and typography since both require the designer to pay close attention to negative space My lettering Instagram THANK YOURECENT  WORK#grid-1146 .tg-nav-color:not(.dots):not(.tg-dropdown-value):not(.tg-dropdown-title):hover,#grid-1146 .tg-nav-color:hover .tg-nav-color,#grid-1146 .tg-page-number.tg-page-current,#grid-1146 .tg-filter.tg-filter-active span{color:#ff6863}#grid-1146 .tg-filter:before,#grid-1146 .tg-filter.tg-filter-active:before{color:#444444}#grid-1146 .tg-dropdown-holder,#grid-1146 .tg-search-inner,#grid-1146 .tg-sorter-order{border:1px solid #C0C0C0}#grid-1146 .tg-search-clear,#grid-1146 ... Read More

POSTER DESIGN

IzBeltran layout, lettering, poster, print

POSTER DESIGNThis is a series of posters made by Ismael Beltran. I really enjoy making posters because its the entire designs process done expressly. I get to concept ideas, come with overall theme, figure out who my audience is, figure out how the audience will interact with it, and most importantly figure out what to do with negative space. La ... Read More

FOREVENTS | Branding

IzBeltran branding, layout, print

FOREVENTS | Event Planner ROLE: VISUAL DESIGNER, ART DIRECTION, WEB DESIGNER, BRIEF Vira Lam Danh is a event planner from Seattle. She is organized and loves the to work with people. I sense of professional and being welcoming is what we wanted to capture in her logo and branding. I met with Vira and got to know her personality to come ... Read More

RC Photography | Branding

IzBeltran branding, layout, lettering, print

RACHAEL CONLEY PHOTOGRAPHY ROLE: VISUAL DESIGNER, ART DIRECTION BRIEF Rachael Conley is Seattle based fashion photographer. Her work is bold and very modern. I wanted to capture that in her logo and branding. I met with the client and got to know the look and feel that best fit her needs. She is also interested in video and wanted a mark ... Read More