OCAÑA | Branding

IzBeltran branding, layout, print

SAUL OCAÑA PHOTOGRAPHY ROLE: VISUAL DESIGNER, ART DIRECTION BRIEF Saul is a photographer from California. He is a street photographer who loves to capture the vibe of the city. He also loves to travel around the world and take pictures. He says every city is like a person with its own soul. The people of each city reflect that soul and mood, ... Read More

XBOX | Console

IzBeltran app, layout, ui/ux, web design

XBOX DESIGN TEAM ROLE: VISUAL DESIGNER | UI/UX | PRODUCTION BRIEF While at Microsoft I worked with the Xbox team. I assisted the production team with the style guide for console. I worked on documenting states for the console experience. Along with the rest of the team we divided the whole experience into sections and we were all responsible for them. We ... Read More

XBOX | App

IzBeltran app, layout, ui/ux, web design

XBOX DESIGN TEAM ROLE: VISUAL DESIGNER | UI/UX | PRODUCTION BRIEF While at Microsoft I worked with the Xbox team. I was the main designer on the team that worked on the Live Tiles for the Xbox app. For this project, our main user was the gamer. Copious amounts of gamer data are common in gaming. The greatest challenge was narrowing down ... Read More

Xbox | Live tile

IzBeltran app, layout, ui/ux, web design

XBOX DESIGN TEAM ROLE: VISUAL DESIGNER | UI/UX | PRODUCTION BRIEF While at Microsoft I worked with the Xbox team. I was the main designer on the team that worked on the Live Tiles for the Xbox app. For this project, our main user was the gamer. Copious amounts of gamer data are common in gaming. The greatest challenge was narrowing down ... Read More

Windows Phone | Mobile

IzBeltran app, branding, layout, print, ui/ux, web design

WINDOWS PHONE ROLE: VISUAL DESIGNER | DESIGN INTEGRATOR | TEMPLATE DESIGNER BRIEF While working at Microsoft I got to work with the Windows Phone team. My job was to create assets for decks and to create an InDesign template for this project. I worked directly with five of the Windows Phone design team leads to comp up user scenarios. I broke each ... Read More

Alas Consulting Group | Branding

IzBeltran branding, layout, print

ALAS CONSULTING GROUP ROLE: VISUAL DESIGNER, ART DIRECTION BRIEF Edrai Alas has his consulting group in Chicago, IL. He has been working in the area for a few years. He loves to help his community and is avidly looking to help where he can. Edrai has gotten notice in the area of Chicago that he is living in and wanted to update ... Read More

El CATRIN | Package Design

IzBeltran layout, lettering, packaging, print

EL CATRIN | wine label ROLE: Visual Designer, Art Direction, Illustrator Share this PostINSPIRATIONSince the company was Mexican owned I wanted the label to have a made in Mexico vive. As reference I got Day of the Dead style artwork and wanted to mix it with bright water colors. COLOR | FONTTHE PROCESSI wanted the label to keep a hand ... Read More

SPL APP

IzBeltran app, layout, ui/ux, web design

SEATTLE PUBLIC LIBRARY APP ROLE: USER EXPERIENCE AND INTERFACE DESIGNER, VISUAL DESIGNER CHALLENGE We had to improve an app that already exist that looked completely different from the website which it wanted to mimic. Figuring out the UI and the UX was the most challenging and most fun. other app needed to be downloaded frustrating learning curve information hierarchy was ... Read More

IQ | Web Design

IzBeltran branding, layout, ui/ux, web design

IDENTITY QUARTERLY WEB TEAM ROLE: DATA ENTRY, WRITER, AND  FRONT END WEB DESIGNER CHALLENGE Our team had to come up with and idea for a print and web publications within 3 months. We had to write, illustrate and/or photograph our own content. Our team had to make a website from scratch logsitics for the project was intense Interviewees cancelled last ... Read More

HAND LETTERING

IzBeltran layout, lettering, print

HANDLETTERINGLettering is my passion. I love everything about the anatomy of letters and the components that make up each character. Lettering has helped me understand layout and typography since both require the designer to pay close attention to negative space My lettering Instagram THANK YOURECENT  WORK#grid-1146 .tg-nav-color:not(.dots):not(.tg-dropdown-value):not(.tg-dropdown-title):hover,#grid-1146 .tg-nav-color:hover .tg-nav-color,#grid-1146 .tg-page-number.tg-page-current,#grid-1146 .tg-filter.tg-filter-active span{color:#ff6863}#grid-1146 .tg-filter:before,#grid-1146 .tg-filter.tg-filter-active:before{color:#444444}#grid-1146 .tg-dropdown-holder,#grid-1146 .tg-search-inner,#grid-1146 .tg-sorter-order{border:1px solid #C0C0C0}#grid-1146 .tg-search-clear,#grid-1146 ... Read More